# The best time to post on Facebook, day by day

> The best times to post on Facebook in 2026, compiled from 5 studies of about 18 million posts: weekday mornings and Monday to Thursday evenings.

Page: https://omnisocials.com/best-time-to-post-on-facebook
Checked: October 17, 2026

Weekday mornings from 9 AM to noon, and 6 to 9 PM from Monday to Thursday, in your audience's local time. That is where 5 studies from 2025 and 2026 agree most. Wednesday is the strongest day, Sunday the weakest.

## The short answer: Post on weekday mornings, or 6 to 9 PM Monday to Thursday.

Five engagement studies from late 2025 and 2026 split into two camps. Buffer and Hootsuite find Facebook mornings strongest (Buffer's best slot is Thursday 9 AM), while Sprout Social finds weekday afternoons into the evening strongest. Put together, weekday mornings from 9 AM to noon and evenings from 6 to 9 PM, Monday to Thursday, get the most votes. Overnight, about midnight to 6 AM, gets the fewest.

Weekends are weak in most studies: Sprout calls Sunday the worst day to post, and Buffer names Saturday. Facebook gives no clock time of its own, so check your Page's insights for when your followers are online.

- **Best days**: Wednesday, Tuesday (Monday to Thursday all score well)
- **Best time**: 9 AM to 12 PM (Weekdays, plus 6 to 9 PM Mon to Thu)
- **Worst time**: 12 to 6 AM (Sunday is the weakest day)

## Where 5 studies agree, by day and time of day

### Where 5 studies agree

Strongest slot: Tuesday, 6-9 PM. Best day: Wednesday. Weakest day: Sunday. Your audience's local time. A higher score means more studies name that slot. Scores run from 0 to 100.

| Day | 12-3 AM | 3-6 AM | 6-9 AM | 9 AM-12 PM | 12-3 PM | 3-6 PM | 6-9 PM | 9 PM-12 AM |
|---|---|---|---|---|---|---|---|---|
| Monday | 30 | 30 | 40 | 90 | 70 | 60 | 90 | 40 |
| Tuesday | 30 | 40 | 70 | 90 | 70 | 60 | 100 | 30 |
| Wednesday | 30 | 30 | 90 | 90 | 90 | 70 | 90 | 30 |
| Thursday | 30 | 30 | 70 | 100 | 70 | 40 | 90 | 30 |
| Friday | 30 | 30 | 90 | 70 | 70 | 60 | 60 | 30 |
| Saturday | 0 | 10 | 70 | 60 | 40 | 40 | 30 | 30 |
| Sunday | 0 | 10 | 90 | 70 | 30 | 40 | 30 | 0 |

## The best time to post on Facebook, every day of the week. In your audience's local time.

| Day | Best window | Runner-up | How much the studies agree |
|---|---|---|---|
| Monday | 9 AM-12 PM | 6-9 PM | Strongly: SocialPilot and RecurPost for mornings, Buffer and SocialPilot for evenings |
| Tuesday | 6-9 PM | 9 AM-12 PM | Strongly: Sprout Social, Buffer and SocialPilot for the evening |
| Wednesday | 6 AM-3 PM | 6-9 PM | Strongly: the best day overall, named by every study |
| Thursday | 9 AM-12 PM | 6-9 PM | Strongly: Buffer's best slot is Thursday 9 AM |
| Friday | 6-9 AM | 9 AM-3 PM | Moderately: mornings, by Buffer, Hootsuite and SocialPilot |
| Saturday | 6-9 AM | 9 AM-12 PM | Weakly: Buffer's weakest day |
| Sunday | 6-9 AM | 9 AM-12 PM | Weakly: Sprout Social's worst day |

Windows compiled from Sprout Social, Buffer, Hootsuite, SocialPilot and RecurPost, published November 2025 to August 2026. See the sources below.

## What each study found. Mornings or afternoons, depending on who you ask.

| Study | Sample | Best times | Best days | Avoid |
|---|---|---|---|---|
| Sprout Social, Mar 2026 | 2B engagements, 307K profiles | Mon 12-1 PM, Tue and Wed 12-8 PM, Thu 12-2 PM and 8 PM | Mon to Thu | Weekends, 4-7 AM |
| Buffer, Feb 2026 | 14M+ posts | Thu 9 AM; weekday mornings 6-11 AM | Wed, Thu, Tue | 12-5 PM, Saturday |
| Hootsuite, Nov 2025 | 1M+ posts | 5-8 AM most days; Mon 5 PM | Not ranked | After 10 PM |
| SocialPilot, early 2026 | 50,000+ accounts | Weekdays 9 AM-3 PM, weekends 10 AM-6 PM | Mon to Fri | Sunday |
| RecurPost, Aug 2026 | 2M+ posts | 9 AM-1 PM Tue to Thu; Sun 12-2 PM | Wed, Thu | 11 PM-5 AM |

Sprout Social's sample covers six networks; SocialPilot's general times are not tied to a time zone; RecurPost does not publish its engagement measure.

## What changed on Facebook. Video and links work differently now.

- **2026: Monthly link limits for some Pages** Facebook can limit a Page to links in 2 organic posts or comments a month; Meta One Advanced, Expert and Max plans raise it to 8, 20 or unlimited. It may not apply to every Page. (https://www.facebook.com/help/1929252614431792)
- **Jun 2025: Every video is a reel** Facebook renamed the Videos tab to Reels, and all new videos are shared as reels, of any length or orientation. (https://www.facebook.com/business/help/581040529926114)

## Find your own best time. The map is a start, your Page decides.

1. **Check when your followers are online** Your Page's insights show when your audience is on Facebook. Plan around that before any general study.
2. **Plan in your audience's time zone** Every study here uses local time. If most followers live in another zone, schedule in theirs.
3. **Test mornings against evenings** The studies split between the two. Post similar content at 9 AM and 7 PM for two to three weeks and compare reach.
4. **Skip the weekend for key posts** Sprout Social calls Sunday the worst day and Buffer names Saturday. Save launches for midweek.
5. **Schedule ahead** Facebook's own scheduler takes posts 20 minutes to 29 days ahead. A scheduler lets the 7 PM post go out without you.
6. **Save links for your best slot** If your Page has the 2-links-a-month limit, put those posts in the slots your audience uses most.

## Schedule it with OmniSocials

OmniSocials learns your own best time to post, and suggests it when you schedule. OmniSocials schedules posts to Facebook and 11 more networks from one calendar, and AI agents (Claude, ChatGPT and others) can plan and schedule through its MCP server. $10 per seat a month billed yearly, $12 monthly; 14-day free trial, a card is needed to start it. https://omnisocials.com/pricing

## Sources and method

We read the Facebook timing studies from Sprout Social, Buffer, Hootsuite, SocialPilot and RecurPost, published between November 2025 and August 2026. Together they cover about 18 million posts plus Sprout Social's 2 billion engagements. Each study gets one vote per day and three-hour block: plus one when it names the block as a best time, minus one when it says to avoid it. The votes are scaled from 0 to 100, so the map shows where the studies agree, not an engagement rate.

- Sprout Social, [Best times to post on Facebook](https://sproutsocial.com/insights/best-times-to-post-on-facebook/), Mar 2026. About 2 billion engagements across 307,000 profiles on six networks, Nov 2025 to Feb 2026.
- Buffer, [Best time to post on Facebook: new data from 14M posts](https://buffer.com/resources/best-time-to-post-on-facebook/), Feb 2026. More than 14 million posts, median engagement.
- Hootsuite, [The best time to post on Facebook](https://blog.hootsuite.com/best-time-to-post-on-facebook/), Nov 2025. Over 1 million posts, localized across 118 countries.
- SocialPilot, [Best time to post on Facebook](https://www.socialpilot.co/insights/best-time-to-post-on-facebook), Early 2026. 50,000+ accounts, about 700,000 posts.
- RecurPost, [Best time to post on Facebook](https://recurpost.com/?p=162435), Aug 2026. More than 2 million posts, audience local time.
- Facebook Help Center, [Schedule a post on your Facebook Page](https://www.facebook.com/help/389849807718635), Read Oct 2026

## Related guides

- [How often to post on Facebook](https://omnisocials.com/how-often-to-post-on-facebook)
- [Facebook image sizes](https://omnisocials.com/facebook-image-sizes)
- [Facebook character limits](https://omnisocials.com/facebook-character-limits)
- [Facebook video lengths](https://omnisocials.com/facebook-video-lengths)
- [Facebook hashtag limits](https://omnisocials.com/facebook-hashtag-limits)
- [Schedule Facebook posts](https://omnisocials.com/facebook)
- [Connect Facebook](https://omnisocials.com/help-center/integrations/facebook)
- [Create a post](https://omnisocials.com/help-center/creating-content/create-post)
- [MCP server](https://omnisocials.com/mcp)
- [REST API](https://omnisocials.com/api)
- [API reference](https://docs.omnisocials.com)

## FAQ

### What is the best time to post on Facebook?

Weekday mornings from 9 AM to noon, and 6 to 9 PM from Monday to Thursday, in your audience's local time. That is where 5 studies agree most, though they split between mornings and afternoons.

### What is the best time to post on Facebook today?

Monday 9 AM to noon, Tuesday 6 to 9 PM, Wednesday 6 AM to 3 PM, Thursday 9 AM to noon, and Friday to Sunday 6 to 9 AM, all in your audience's local time. The heatmap marks today's row.

### What is the best day to post on Facebook?

Wednesday, then Tuesday. Buffer ranks Wednesday first and Thursday a close second; Sprout Social names Monday to Thursday.

### What is the worst time to post on Facebook?

Overnight, from about midnight to 6 AM, and weekends. Sprout Social calls Sunday the worst day; Buffer names Saturday.

### Is it better to post on Facebook in the morning or the evening?

The studies disagree. Buffer and Hootsuite find mornings strongest; Sprout Social finds afternoons into the evening. Test both on your own Page.

### Do Facebook Reels need a different posting time?

No study here gives separate Reels times. Since June 2025 every Facebook video is a reel, so the same windows apply.

### Which time zone should I use for Facebook?

Your audience's. Sprout Social, Buffer, Hootsuite and RecurPost all report local time.

### How far ahead can I schedule a Facebook post?

Facebook's own scheduler takes Page posts 20 minutes to 29 days ahead.

### How does OmniSocials suggest a time to post?

It looks at your workspace's own posts, weighted toward recent ones, and suggests a time when you schedule. Analytics shows a day-by-hour heatmap. Until 15 posts are analyzed, it shows labelled industry defaults.