# Social Media Management for Real Estate Agents

> Post listings, open houses and market updates to 13 platforms and Google Business from one calendar. Answer every lead in one inbox. $10 a month.

Page: https://omnisocials.com/real-estate

Post listings and open houses to 13 platforms and Google Business from one calendar, and answer every lead from one inbox. $10 a month.

## More showings, less screen time. Social media is part of the job. It should not take the whole day.

- **Plan a week of listings in one sitting.** Write a listing post once, pick the channels and drop it on a day. The calendar shows what goes out where, on every platform. (The problem: "Social media is a time sink.")
- **Every comment and DM in one inbox.** Instagram, Facebook, TikTok, YouTube and more land in one list. Comment-to-DM sends the listing link to everyone who comments a keyword on Instagram or your Facebook Page. (The problem: "Leads slip through my DMs.")
- **An approval step before anything goes live.** Send posts to your broker or team lead first. They approve or ask for changes in the app, and nothing publishes until someone signs off. (The problem: "My brokerage wants to check what I post.")

## Listings, open houses and market updates, planned in one calendar and answered in one inbox.

- Plan just listed, open house and sold posts in one sitting (https://omnisocials.com/calendar)
- Send the listing link to everyone who comments a keyword (https://omnisocials.com/automations)
- Answer buyers and sellers on seven platforms from one inbox (https://omnisocials.com/inbox)
- Let your broker check a post before it goes live (https://omnisocials.com/collaboration)
- Ask your AI assistant to turn a listing into a week of posts, and approve them first (https://omnisocials.com/mcp)

## Price: One plan, one price.

Most tools charge per channel or per user. You pay for the setup you have.

What 1 agent and 5 channels costs a month:

| Tool | Plan | Per month | Note |
|---|---|---|---|
| OmniSocials | One workspace | $10 | 13 platforms, inbox, analytics and AI assistants included |
| Publer | Professional | $16 | $4 per account, no inbox listed |
| Metricool | Starter | $20 | Priced in brand bundles |
| SocialBee | Bootstrap | $24.17 | Up to 5 profiles on this plan |
| Buffer | Essentials | $25 | $5 per channel, the inbox covers comments only |
| SocialPilot | Essentials | $25.50 | The inbox needs the $42.50 plan |
| Planable | Pro | $49 | The inbox is a $9 add-on |
| Sprout Social | Essentials | $79 | Per seat, the inbox needs the $199 plan |
| Hootsuite | Standard | $99 | Per user |

Prices from each vendor's pricing page, read on 17 October 2026, billed yearly. Monthly billing costs more for every tool, OmniSocials included ($12).

OmniSocials: $10 per seat a month billed yearly, $12 monthly. Each workspace, team member and client reviewer is a seat. 14-day free trial; a card is needed to start it.

## Real estate post ideas for this week. Six posts that bring in buyers and sellers.

- **Just listed**: Photos or a short walkthrough, the price and one line about the best room.
- **Open house**: A Google Business event with the date and time, plus a Story the day before.
- **Just sold**: The keys handover, with your client's OK, and how long the home took to sell.
- **Market update**: Three numbers from your area this month, in plain words.
- **Neighborhood guide**: A short video of the coffee spot, the park and the school run.
- **Buyer question**: Take a question from your inbox and answer it in a post or a short video.
- Read: [Social media for real estate](https://omnisocials.com/blog/social-media-for-real-estate)
- Read: [Social media content calendar](https://omnisocials.com/blog/social-media-content-calendar)
- Read: [Best time to post on Instagram](https://omnisocials.com/best-time-to-post-on-instagram)

## FAQ

### How much does OmniSocials cost for a real estate agent?

$10 a month, billed yearly, for one workspace that connects one account on each of 13 platforms, Google Business included. A team member or your broker as a reviewer is $10 a seat.

### Can I post open houses to Google Business?

Yes. Post an open house as a Google Business event with a start and an end, or as an update with a button such as Book or Call now. OmniSocials flags a phone number or a link in the text before you schedule, because Google turns those posts down.

### What should a real estate agent post on social media?

Mix listings with posts about you and your area: just listed and just sold, open houses, a monthly market update, neighborhood videos and answers to buyer questions. A feed of only listings gives people little reason to follow you.

### Can realtors post other agents' listings?

Only with permission, and the rules depend on your state, your MLS and your brokerage. Ask your broker before you post another agent's listing, and name the listing brokerage where your rules ask for it.

### Can my broker approve posts before they go live?

Yes. Set up an approval workflow and add your broker or team lead as a reviewer. They approve or ask for changes in the app, and nothing publishes until someone signs off. A reviewer is $10 a seat.

### Can I send my listing link to people who comment?

Yes, on Instagram. Pick a keyword such as HOME and OmniSocials sends your link in a DM to everyone who comments it, once per person, with an optional public reply under the comment.

### Can AI write and schedule my posts?

Yes. Connect Claude, ChatGPT or another AI assistant to OmniSocials and ask it to plan the week, write captions in your voice or find your best time to post. With an approval workflow on, nothing goes live until you approve it.

You can also do everything yourself in the calendar. The AI assistant is optional.

### How does the price compare with other tools?

What 1 agent and 5 channels costs a month: OmniSocials $10. Publer $16 (Professional), Metricool $20 (Starter), SocialBee $24.17 (Bootstrap), Buffer $25 (Essentials), SocialPilot $25.50 (Essentials), Planable $49 (Pro), Sprout Social $79 (Essentials), Hootsuite $99 (Standard).

Prices from each vendor's pricing page, read on 17 October 2026, billed yearly. Monthly billing costs more for every tool, OmniSocials included ($12).

### Is there a free trial?

Yes. You can try OmniSocials free for 14 days. You need a card to start the trial, and the first charge happens when the trial ends.

## Links

- Start a free trial: https://app.omnisocials.com/signup
- Pricing: https://omnisocials.com/pricing
- All persona pages: https://omnisocials.com/small-business, https://omnisocials.com/agencies, https://omnisocials.com/social-media-managers, https://omnisocials.com/ai-social-media-manager, https://omnisocials.com/real-estate, https://omnisocials.com/creators, https://omnisocials.com/nonprofits