Start Free Trial

Tag your posts, see what works

  • 2 new
  • 2 improved

Label posts by hook, format or campaign, then compare the tags in Analytics.

Tag your posts and see what works

Give a post tags such as "Question hook" or "Talking head". Click Tags at the start of the post options in the composer, or Add tag on a post's page. Tags stay in OmniSocials: they never go to Instagram, TikTok or any other channel.

Older posts get their tags in one go. In Analytics, select posts in the Posts list and click Tags.

Two posts in the Analytics Posts list are ticked and tagged Behind the scenes from the bar at the bottom; the Tags tab then shows Behind the scenes with 5 posts, 21% above your normal, between Question hook and Carousel

The new Tags tab in Analytics shows each tag with its posts, median impressions, engagement rate and how far above or below your normal it is. Each post is measured against its own channel, so a tag does not win only because its posts went to the channel with the most views. A tag with fewer than 5 posts says so instead of showing a number.

Use Tags in the Analytics bar to see only the posts with a tag, in every card and chart. The calendar filter and the report have tags too.

Trial reels are marked

A reel that went to Instagram as a trial reel now has a Trial badge in the Posts list, Analytics, the calendar and on its page. Analytics shows your trial reels next to your normal reels, with median views, reach and engagement rate. Instagram does not tell apps whether a trial reel was later shared with your followers, so the badge shows the setting you chose.

Ask people to follow you first

Comment to DM on Instagram can now ask people to follow you before they get your link. Someone comments your keyword, gets a message with a button, and taps it. If they follow you, the link arrives at once. If not, they are asked to follow first and tap again.

jane.doe taps Send me the link, is asked to follow first, taps I follow now and gets the guide, while her row goes from Waiting for follow to DM sent; then mark.builds, who already follows, sends plan in a DM and gets the planner at once

Turn it on in the new Follow first step of the automation, or under Ask people to follow you first on the Comment to DM page of a post. Both messages and their buttons are ready to use, and you can change the words.

For a keyword in a DM or a story reply, we check at once: a follower gets the link straight away.

See who followed

The activity of an automation shows who is still Waiting for follow, who already followed, and who followed to get your link.

Follow first works on Instagram only. Facebook does not tell apps who follows a Page, so on Facebook the message goes out at once. If Instagram does not answer the follow check, we send the link anyway.

Improved

  • API and MCP - tags on posts (tags), the tag filter, /tags endpoints and GET /analytics/tags, the MCP tools list_tags, create_tag, update_tag, delete_tag, tag_posts and get_tag_analytics, and the CLI commands tags:* and analytics:tags.
  • Follow first in the API and MCP - follow_gate on automations and on comment_dm_automation, in the MCP tools, the CLI and the SDKs.

Coming next

What the team is building now. The roadmap has the full list, and how to ask for a feature.

See the roadmap
In progress

OmniSocials Ads

Create and manage ad campaigns across every connected platform from one place, right alongside your organic posts.

In progress

Embed OmniSocials in your own product

Build social media posting, and soon ads, into your own software for your own users. They connect their social accounts inside your product, you publish and read results through the API, and OmniSocials stays behind the scenes.

See what we are building