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Instagram auto DM

Auto DM everyone who comments your keyword

Someone comments GUIDE under your post or reel and gets your link in a DM, within seconds and once per person. On your Facebook Page it lands in Messenger.
Start Free TrialHow it works
GUIDE → DMInstagram + Facebook
PostWe’ve put together a set of Jira how-to guides.
KeywordGUIDEwhole word
MessageHere are the Jira how-to guides you asked for: https://released.so/guides
Public reply“Sent you a DM!”+1
Try another keyword
Try it: comment on the post as Jane.
Activity37 DMs sent
@priya.ships
Commented “GUIDE”
Today, 9:41
DM sent
@hana.qa
Commented “guide pls”
Today, 9:36
DM sent

How Instagram auto DM works. Set it up once, and every comment with your keyword gets your DM.

  1. Pick a post and a keyword.

    One post or reel, your next post, or every post. GUIDE matches as a whole word, in capitals or not.

  2. Write the DM and a public reply.

    Your link, offer or guide in the DM, and an optional reply under the comment so others see it worked.

  3. Everyone who comments gets it, once.

    The DM lands a few seconds after the comment. A second comment from the same person is skipped.

Comment to DM, and three more ways to start it. One automation can listen to all of them at once.

  • Comments

    InstagramFacebook
    A comment with your keyword under a post or reel, on Instagram or your Facebook Page.

  • DMs

    Instagram
    A keyword in a DM to your Instagram account gets the answer in the same chat.

  • Story replies

    Instagram
    Someone replies to one of your Instagram stories with the keyword.

  • Messenger

    Facebook
    A keyword in a Messenger message to your Facebook Page.

What to send with Instagram auto reply. Whatever people would otherwise ask you for, one comment at a time.

  • A guide or lead magnet.

    The free guide, checklist or template people ask for in the comments.

  • A product, price or discount link.

    Your prices, a product page or a discount code, right where they asked.

  • A booking, waitlist or webinar link.

    A link to book a call, join the waitlist or save a seat for the webinar.

Instagram DM automation that runs on its own. On your Facebook Page too, set up by your AI agent if you like, and always in your hands.

Facebook PagesFacebook

Also on your Facebook Page, in Messenger

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  • Page Posts and Reels
  • Messenger Keywords
  • Public Replies
  • One Setup, Two Channels
  • Names, Not Handles
  • Same Meta Rules
ControlInstagramFacebook

You stay in control of every DM

Read More
  • Pause Any Time
  • Stop After a Number of DMs
  • End Date
  • One DM per Person
  • Activity Log
  • Official Instagram API
For Developers

CLI. SDK. MCP.One API. 13 Platforms

For developers
For Developers

CLI. SDK. MCP.One API. 13 Platforms

1.8M
Analytics calls/month
429K
Calls/week
1.4M
Inbox messages/month
95%
Publish success rate

Real-time webhooks

Get an event the moment a post is scheduled, published or fails. Signed payloads, sent straight to your endpoint.

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CLI and MCP Available

Post from your terminal, or let Claude, ChatGPT and Cursor plan and schedule through the MCP server. Approve the plan and OmniSocials handles the rest.

Read More
1import express from 'express';
2import { OmniSocials } from '@omnisocials/sdk';
3
4const client = new OmniSocials(); // reads OMNISOCIALS_API_KEY from env
5const app = express();
6app.use(express.json());
7
8app.post('/launch', async (req, res) => {
9  const post = await client.posts.create({
10    content: req.body.content,
11    channels: ['instagram', 'linkedin', 'x'],
12    scheduled_at: '2026-11-03T09:00:00Z',
13  });
14  res.json(post.data);
15});
16
17app.listen(3000);

Multi-Language SDK

Official SDKs for Node.js, Python, Go, Rust, .NET, Java, PHP and Ruby. Create, schedule and analyze posts with a few lines of code.

Read More
Platform integrationComing soon

Your customers' social accounts, inside your product

Soon your customers connect their own social accounts on one page with your logo, and you post, reply and report for each of them.
See platform integration

Auto DM is included in your seat. One plan with every feature: $10 per seat a month billed yearly, or $12 billed monthly.

  • Auto DM on Instagram
  • Auto DM on Facebook Pages
  • Public Replies
  • Scheduling on 13 Platforms
  • Social Inbox for 7 Platforms
  • Analytics and Approvals
Start Free TrialSee pricing
Comparing it with Manychat? Read the comparison
Testimonials

Trusted by Agencies, Solo Founders, Developers & Small Businesses

Agency

Ansub Khan

Founder of Supafast

5 out of 5
“The MCP is the real game changer for me. It makes the whole workflow feel much faster and less messy.”
SaaS

Jens Schumacher

Co-founder of Released.so

5 out of 5
“I really like this app. I’ve tried quite a few other tools, but none of them managed to hit the sweet spot of simplicity and pricing the way Omnisocials does.”
Marketing agency

Niels Koelewijn

Founder of Frizzer

5 out of 5
“Very easy to use and very handy to schedule posts across platforms for my marketing agency.”
Solcardstory coming soon
G2CapterraTrustpilot

Frequently
Asked Questions

Robert Ligthart
Robert LigthartFounder of OmniSocials
Ask me a question

Last updated:

Robert Ligthart
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Are you an AI agent? Read instagram-auto-dm.md