Sprout Social alternatives in 2026: OmniSocials vs Sprout Social, plus 5 others
OmniSocials is a Sprout Social alternative for teams that want the inbox, approvals and an API without enterprise prices. Every seat costs $10 a month billed yearly and includes 12 platforms, DMs and comments from 7 of them in one inbox, approvals, and an MCP server and REST API for your AI agent. Below: a side-by-side comparison, prices checked October 18, 2026, and five other tools worth a look.
Robert LigthartFounder of OmniSocialsUpdated Prices checked 10 min readThe short answer
Pick OmniSocials if you run more than one brand, need approvals or an inbox on a small budget, post to Mastodon or Telegram, or want an API and an MCP server without the $399 Advanced plan.
Stay with Sprout Social if review management, WhatsApp care, Reddit and Snapchat publishing, listening or live phone support is the core of your work. Sprout starts at $79 per seat a month (no inbox) and OmniSocials at $10 per seat, both billed yearly.
OmniSocials vs Sprout Social at a glance
 OmniSocials |  Sprout Social | |
|---|---|---|
| Price and limits | ||
| Starting priceBilled yearly | $10/month$12 billed monthly | $79/monthPer seat, $99 billed monthly |
| Price with an inboxBilled yearly | $10/monthEvery seat | $199/monthStandard, $249 billed monthly |
| How you pay | Per seatEach workspace or teammate | Per seatEvery user on the same plan |
| Social profiles | One per platform12 platforms, per workspace | 5Unlimited from $299 per seat |
| Each extra teammate | $10/month | $79 to $399/monthThe plan's seat price |
| Free plan | No | No |
| Free trial | 14 daysCard required | 30 days |
| Platforms | ||
| Instagram, Facebook, LinkedIn, X, Threads, TikTok, YouTube, Pinterest, BlueskyPublishing on both | Yes | Yes |
| Google Business Profile | Yes | Yes |
| Mastodon | Yes | No |
| Telegram | Yes | No |
| Snapchat and Reddit | No | Yes |
| No | InboxStandard and up | |
| Planning and publishing | ||
| Calendar with drafts and previews | Yes | Yes |
| Bulk scheduling | No | Professional and up |
| Visual Instagram grid planner | No | Professional and up |
| Canva integration | No | Yes |
| Engage, analyze, collaborate | ||
| Social inbox | 7 platformsDMs, comments, mentions | Standard and up10 networks, plus reviews |
| Approval workflows | Every seat | Professional and up$299 per seat |
| Analytics | IncludedPDF reports | IncludedCompetitor reports from Professional |
| Social listening | No | Add-onStandard and up |
| AI and developers | ||
| AI | Your own agentClaude, ChatGPT, any MCP client | Trellis AI agent100 credits per seat a month |
| MCP server | 56 tools | ChatGPT onlyTikTok data only |
| Public API | Every seat | Advanced plan$399 per seat, drafts only |
| SDKs, CLI and webhooks | Yes | No |
| Mobile app | Mobile web | Yes |
Sprout Social facts and prices checked on October 18, 2026 on sproutsocial.com/pricing and Sprout's post types per network. Prices in USD. Something out of date? Tell us.
Why people are leaving Sprout Social
The inbox starts at $199 per seat. Essentials, Sprout's new $79 plan ($99 billed monthly), has no inbox. Engagement starts on Standard at $199 per seat a month billed yearly, or $249 billed monthly, and every user on the account pays the same seat price.
Five profiles on the first two plans. Essentials and Standard hold 5 social profiles, and each Google, Yelp or Glassdoor review location counts as one. Unlimited profiles start on Professional at $299 per seat; Sprout sells extra profiles but does not publish their price.
Approvals and bulk scheduling start at $299. The approval workflow, bulk scheduling and Instagram grid planning are on Professional and Advanced only. External approvals, for clients, need Advanced at $399 per seat a month billed yearly.
The API needs Advanced and writes drafts only. The Sprout Public API is for Advanced users. It reads analytics and creates draft posts, not scheduled ones, at 60 requests a minute. Sprout's MCP server works with ChatGPT only and covers TikTok data.
No Mastodon or Telegram. Sprout publishes to 12 networks, Snapchat and Reddit included, but not to Mastodon or Telegram, and it cannot schedule X threads.
What Sprout Social still does better
- A Smart Inbox with WhatsApp, Reddit and review sites (Google, Yelp, Glassdoor, app stores), with case management, and chatbots and sentiment on Advanced.
- Publishing to Snapchat and Reddit, which OmniSocials does not offer.
- Listening and Premium Analytics add-ons, and competitor reports from Professional.
- Live phone and chat support 24/5 on every plan, and native iOS and Android apps.
- Salesforce, HubSpot and Zendesk on Advanced, and Shopify from Professional.
For a large care team or an enterprise reporting stack, Sprout covers more. OmniSocials has no listening, no review management and no native app.
Sprout Social vs OmniSocials pricing
Both prices below are billed yearly and were checked on October 18, 2026. OmniSocials charges per seat: each brand (one workspace) and each teammate is a seat. Sprout Social charges per seat, with 5 social profiles on Essentials and Standard. OmniSocials costs less in every setup above, even against Essentials, which has no inbox. Sprout's price also pays for review management, live phone support and an enterprise reporting stack.
| Setup | OmniSocials | Sprout Social | Difference a year |
|---|---|---|---|
| Solo creator1 brand, 1 person | $10/mo1 seat | $79/moEssentials, 1 seat (5 profiles, no inbox) | $828 less |
| One brand, a team of three1 brand, 3 people | $30/mo3 seats | $237/moEssentials, 3 seats (5 profiles, no inbox) | $2,484 less |
| Small team3 brands, 2 people | $40/mo4 seats | $598/moProfessional, 2 seats (unlimited profiles) | $6,696 less |
| Agency6 brands, 4 people | $90/mo9 seats | $1,196/moProfessional, 4 seats (unlimited profiles) | $13,272 less |
Work out your own setup
OmniSocialsSprout Social$828 a year less on OmniSocials for this setup.
OmniSocials: $10 per seat a month billed yearly ($12 monthly), every feature included; X posts with a link use pass-through credits. Sprout Social: the cheapest plan with a public price that holds the setup, per seat, billed yearly: Essentials $79 (5 profiles, no inbox) or Professional $299 (unlimited profiles), and we count 4 profiles per brand. Standard ($199) adds the inbox but keeps 5 profiles; Sprout sells extra profiles without a public price. Billed monthly: Essentials $99, Standard $249, Professional $399, Advanced $499. From sproutsocial.com/pricing on October 18, 2026.
What you get with OmniSocials
One calendar, filled by you or your AI agent
Plan in a week or month view, keep drafts in the tray and preview each post the way each platform shows it. Connect Claude, ChatGPT or another agent through the MCP server, and the posts it schedules land on the same calendar for you to check. How the MCP server works
One inbox for 7 platforms
DMs, comments and mentions from Instagram, Facebook, LinkedIn, TikTok, YouTube, X and Threads in one list, on every seat. Sprout's Smart Inbox starts on Standard at $199 per seat billed yearly. See the inbox
Repost automations
Post on one platform and let an automation repost it to the others on your schedule, for example your Instagram Reels to TikTok, one a day at 9:00 AM. Automations can also bring in your older posts from 8 platforms. See automations
Approvals for teams and clients
Add approval steps per workspace, so a teammate or client signs off before a post goes live. Reviewers comment, request changes or approve, and roles decide who can post, reply or see analytics. On Sprout, approvals start on Professional at $299 per seat. See collaboration
Sprout Social has an API and an MCP server too. Here is how they compare.
Sprout's Public API is for Advanced plan users: it reads analytics and creates draft posts. Its MCP server connects ChatGPT to your TikTok data. OmniSocials includes its REST API, an MCP server with 56 tools for any MCP client, SDKs in 8 languages, a CLI and webhooks in every seat, also during the trial.
1import { OmniSocials } from '@omnisocials/sdk';23const client = new OmniSocials(); // reads OMNISOCIALS_API_KEY45await client.posts.create({6content: 'Our spring drop is live',7channels: ['instagram', 'x', 'bluesky'],8scheduled_at: '2026-11-03T09:00:00Z',9});
 OmniSocials | Sprout Social | |
|---|---|---|
| REST API | api.omnisocials.com/v1 | api.sproutsocial.com, Advanced plan |
| MCP server | mcp.omnisocials.com56 tools | mcp.sproutsocial.com, ChatGPT, TikTok data |
| SDKs | 8 languages@omnisocials/sdk | None |
| CLI | 56 commandsagent skill | None |
| Webhooks | 5 eventsHMAC signed | None |
| Rate limit | 100 requests/minper key | 60 requests/min, 250,000 a month |
| Posts by API | Schedule and publish | Drafts only |
Sprout Social column checked on October 18, 2026.
Other Sprout Social alternatives
OmniSocials is not the only option. These five come up most when people look for a Sprout Social alternative, from enterprise suites to simple schedulers. Each price is the vendor's cheapest paid plan, checked on its own pricing page.
Hootsuite
Best for large teams that need social listeningStandard $99 per user a month, billed yearly. (checked Oct 18, 2026)
The catch: Every user is $99 a month, and Standard covers 10 social accounts.
OmniSocials vs Hootsuite
Agorapulse
Best for teams that live in the social inboxStandard $99 per user a month ($79 billed yearly), with 10 social profiles. (checked Oct 18, 2026)
The catch: Every user pays the full plan price, and X costs $29 to $69 per X profile a month extra.
OmniSocials vs Agorapulse
Buffer
Best for simple queues on a budgetFree for 3 channels. Essentials from $6 per channel a month ($5 billed yearly). (checked Oct 18, 2026)
The catch: You pay per channel and Essentials has one user, so 10 channels cost $60 a month billed monthly.
OmniSocials vs Buffer
SocialPilot
Best for agencies that manage many client accountsEssentials $30 a month ($25.50 billed yearly) for 7 social accounts. (checked Oct 18, 2026)
The catch: Essentials has no analytics, inbox or approvals, and the API is Enterprise only.
OmniSocials vs SocialPilot
Zoho Social
Best for teams that already use Zoho CRM or Zoho DeskFree for 1 brand without scheduling. Standard $15 a month ($10 billed yearly) for 1 brand. (checked Oct 18, 2026)
The catch: Standard takes no extra brands or users, and the inbox and approvals need Premium at $40 a month billed yearly.
OmniSocials vs Zoho Social
How to switch from Sprout Social
Connect your accounts
Make a workspace for each brand and connect each account through the platform's own sign-in. Every feature is open for 14 days.
Rebuild your queue
There is no import from Sprout Social. Paste your upcoming posts into the composer, or give the list to your AI agent and let it schedule the week.
Cancel Sprout when you are live
Keep both running until your scheduled posts are in OmniSocials, then deactivate Sprout under Account and Settings, Billing. Sprout keeps your access until the end of your contract term.
Frequently asked questions
Is OmniSocials a good alternative to Sprout Social?
Yes, if you want the inbox, approvals and an API on a small budget. Every OmniSocials seat costs $10 a month billed yearly and includes 12 platforms, Mastodon and Telegram among them, an inbox for 7 platforms, approvals, an MCP server and a REST API.
Sprout Social is the better fit if you manage reviews, WhatsApp or Reddit conversations, publish to Snapchat, need listening or rely on live phone support.
What are the best alternatives to Sprout Social?
It depends on what you need from Sprout. OmniSocials for the inbox, approvals and an API at $10 per seat. Hootsuite for listening, ads and an inbox from $99 per user. Agorapulse for agencies and client reporting. Buffer for a free plan and simple queues. SocialPilot and Zoho Social for teams on a smaller budget.
Does Sprout Social have a free plan?
No. Sprout Social has a 30-day free trial without a credit card. When the trial ends without a payment method, it expires: scheduled posts stop publishing and your data is deleted 30 days later. Paid plans start at $79 per seat a month billed yearly, or $99 billed monthly (checked October 18, 2026).
OmniSocials has no free plan either. Its 14-day trial opens every feature; a credit card is required.
How much does Sprout Social cost per month?
Per seat a month, billed yearly: Essentials $79, Standard $199, Professional $299 and Advanced $399; Enterprise is priced on request. Billed monthly: $99, $249, $399 and $499. Essentials and Standard include 5 social profiles, Professional and Advanced unlimited. Listening, Premium Analytics and extra profiles cost extra, without public prices (checked October 18, 2026).
What is better, Hootsuite or Sprout Social?
Both price per user and suit larger teams. Hootsuite starts at $99 per user a month billed yearly, for 10 social accounts with an inbox and listening included. Sprout's inbox starts on Standard at $199 per seat for 5 profiles, and Sprout adds review management, Reddit and Snapchat publishing and live phone support. OmniSocials costs $10 per seat billed yearly, with the inbox and approvals in every seat.
Is Sprout Social worth the money?
It depends on how much of it you use. If your team works the Smart Inbox all day, manages reviews or needs Salesforce or Zendesk, Sprout's price buys real features. If you mainly schedule posts and answer DMs and comments, you pay $199 to $399 per seat for features you do not use; OmniSocials covers that work for $10 per seat a month billed yearly.
Does Sprout Social have an API?
Yes, on the Advanced plan ($399 per seat a month billed yearly). The Sprout Public API reads analytics, posts and messages and creates draft posts, at 60 requests a minute and 250,000 a month. Sprout's MCP server at mcp.sproutsocial.com works with ChatGPT only and covers TikTok data (checked October 18, 2026).
OmniSocials has a REST API at api.omnisocials.com, an MCP server with 56 tools for Claude, ChatGPT and other agents, SDKs in 8 languages, a CLI and 5 webhook events, in every seat and during the trial.
How do I cancel Sprout Social?
Go to Account and Settings, then Billing, and select Deactivate; Sprout walks you through the cancellation. It takes effect at the end of your contract term, and you keep access until then. If you pay outside the app, a Customer Success Manager confirms the cancellation (Sprout help center, updated October 15, 2026).
Can I move my scheduled posts from Sprout Social to OmniSocials?
There is no automatic import from Sprout Social. Connect your accounts, then paste your upcoming posts into the composer or give the list to your AI agent, which schedules them through the MCP server. Keep Sprout until your queue is live in OmniSocials; scheduled posts in Sprout stop when the account is cancelled.
How much does OmniSocials cost?
One plan with every feature: $10 per seat a month billed yearly, or $12 billed monthly. Each workspace (one brand) and each teammate or client is a seat. Every account starts with a 14-day free trial; a credit card is required and the first charge comes when the trial ends.
Try OmniSocials for 14 days
Connect your accounts, schedule your first week and bring your AI agent. The first charge comes when the trial ends.