Metricool alternatives in 2026: OmniSocials vs Metricool, plus 5 others

OmniSocials is a Metricool alternative for teams that want X without an add-on, and approvals and an API without moving up to Advanced. It schedules to 12 platforms, Mastodon and Telegram included, puts every feature in each seat, and lets your AI agent run the calendar, for $10 per seat a month billed yearly. Below: a side-by-side comparison, prices checked October 18, 2026, and five other tools worth a look.

Robert LigthartFounder of OmniSocialsUpdated Oct 18, 2026Prices checked Oct 18, 202611 min read

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The short answer

Pick OmniSocials if you post to X, Mastodon or Telegram, if a teammate or client needs access, if you want approvals on a single brand, or if you want a REST API and an MCP server in every seat.

Stay with Metricool if analytics, competitor tracking and ads reporting matter most, or if you run several brands on your own. Metricool's Starter plan costs $20 a month for up to 5 brands and OmniSocials $10 per seat, both billed yearly.

OmniSocials vs Metricool at a glance

OmniSocials compared with Metricool, feature by feature, checked on October 18, 2026
	OmniSocials	Metricool
Price and limits
Starting priceBilled yearly	$10/month$12 billed monthly	$20/month$25 billed monthly
How you pay	Per seatEach workspace or teammate	Per planTiers of 5 to 50 brands
10 brands, one personBilled yearly	$100/month10 seats	$36/monthStarter
Posts per month	No cap	No capPaid plans, fair use; 20 on Free
Teammates and clients	$10/month each	Advanced onlyFrom $53/month, then unlimited
Free plan	No	Limited1 brand, 20 posts, no LinkedIn or X
Platforms
Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, ThreadsLinkedIn needs a paid Metricool plan	Yes	Yes
X (Twitter)	Included	$10/month add-onPer account, not on Free
Bluesky	Yes	Yes
Google Business Profile	Yes	Yes
Mastodon	Yes	No
Telegram	Yes	No
Twitch	No	Yes
Planning and publishing
Calendar with drafts and previews	Yes	Yes
Recurring posts	No	Advanced plan
Link in bio page	No	SmartlinksPaid plans
Canva integration	No	Paid plans
Engage, analyze, collaborate
Social inbox	7 platforms	IncludedNo Threads or Bluesky; X with add-on
Comment-to-DM automations	Instagram	Paid plansFlows, no extra cost for now
Analytics	IncludedPDF reports	IncludedUnlimited history on paid plans
Competitor analysis	No	Up to 1005 on Free
Ads analytics	No	IncludedMeta, Google and TikTok Ads
Approval workflows	Every seat	Advanced onlyFrom $53/month
AI and developers
AI	Your own agentClaude, ChatGPT, any MCP client	AI assistant5 to 35 credits per brand a month
MCP server	56 tools	Every planFree included
Public REST API	Yes	Advanced onlyFrom $53/month
SDKs, CLI and webhooks	Yes	No
Mobile app	Mobile web	Yes

Metricool facts and prices checked on October 18, 2026 on metricool.com/pricing and Metricool's MCP and API plan requirements. Prices in USD. Something out of date? Tell us.

Why people are leaving Metricool

X costs extra. Metricool sells X as an add-on at $10 a month for each connected X account, on Starter and higher. The free plan has no X at all.

Starter is one person. Metricool's help center says Free and Starter include a single access and cannot add users. A teammate or a client who needs a login means Advanced, from $53 a month billed yearly or $67 billed monthly.

Approvals, recurring posts and the API start on Advanced. The post approval system, recurring scheduling, Zapier and Make, and the Metricool API are all Advanced or Custom features. On Starter you get the planner, analytics and reports, but no review step.

The free plan is small. Free covers 1 brand, 20 posts a month and 30 days of analytics, without LinkedIn or X. It works for testing, less for a business that posts every day.

No Mastodon or Telegram, and the inbox skips Threads and Bluesky. Metricool publishes to Bluesky and Threads, but its inbox covers Instagram, Facebook, Google Business, TikTok and YouTube, plus LinkedIn on paid plans and X with the add-on.

What Metricool still does better

Deep analytics on paid plans: unlimited history, up to 100 competitors, hashtag analysis and web or blog analytics.
Ads reporting for Meta, Google and TikTok Ads next to your organic posts.
Low prices for one person with many brands: Starter covers up to 5 brands for $20 a month billed yearly.
A free plan, and an MCP server on every plan, Free included.
Twitch, a link in bio page (Smartlinks), Canva and a native mobile app.

If analytics, competitor tracking or ads reports are the core of your work, Metricool is the stronger tool. OmniSocials reports on the posts you send through it and has no competitor or ads analytics.

Metricool vs OmniSocials pricing

Both prices below are billed yearly and were checked on October 18, 2026. OmniSocials charges per seat: each brand (one workspace) and each teammate is a seat. Metricool charges per plan, in tiers of brands. Metricool costs less if you run several brands on your own: Starter covers up to 5 brands for $20 a month, where OmniSocials charges $10 per brand. OmniSocials costs less for one brand and for teams of up to 5 seats, because a second person on Metricool means Advanced at $53. Bigger teams pay less on Advanced, which includes unlimited team members.

Monthly price on OmniSocials and Metricool for typical setups, billed yearly, checked on October 18, 2026
Setup	OmniSocials	Metricool	Difference a year
Solo creator1 brand, 1 person	$10/mo1 seat	$20/moStarter, up to 5 brands	$120 less
Creator with an assistant1 brand, 2 people	$20/mo2 seats	$53/moAdvanced, up to 15 brands	$396 less
Freelancer with 5 clients5 brands, 1 person	$50/mo5 seats	$20/moStarter, up to 5 brands	$360 more
Small agency5 brands, 3 people	$70/mo7 seats	$53/moAdvanced, up to 15 brands	$204 more

Work out your own setup

Brands

People

OmniSocials

$10

/month1 seat: 1 workspace, you included

Metricool

$20

/monthStarter, up to 5 brands

$120 a year less on OmniSocials for this setup.

OmniSocials: $10 per seat a month billed yearly ($12 monthly), every feature included; X posts with a link use pass-through credits. Metricool: the cheapest paid plan that holds the setup, billed yearly: Starter $20 (up to 5 brands) or $36 (up to 10), one user; Advanced $53 (up to 15 brands), $85 (25) or $159 (50) with unlimited team members, from metricool.com/pricing in USD on October 18, 2026. Metricool's X add-on costs $10 a month per X account on top. Its free plan (1 brand, 20 posts a month, no LinkedIn or X) is left out.

What you get with OmniSocials

One calendar, filled by you or your AI agent

Plan in a week or month view, keep drafts in the tray and preview each post the way each platform shows it. Connect Claude, ChatGPT or another agent through the MCP server, and the posts it schedules land on the same calendar for you to check. How the MCP server works

One inbox for 7 platforms

DMs, comments and mentions from Instagram, Facebook, LinkedIn, TikTok, YouTube, X and Threads in one list, on every seat. Metricool's inbox covers Instagram, Facebook, Google Business, TikTok and YouTube, with LinkedIn on paid plans and X through the add-on. See the inbox

Repost automations

Post on one platform and let an automation repost it to the others on your schedule, for example your Instagram Reels to TikTok, one a day at 9:00 AM. Automations can also bring in your older posts from 8 platforms. See automations

Approvals for teams and clients

Add approval steps per workspace, so a teammate or client signs off before a post goes live. Reviewers comment, request changes or approve, and roles decide who can post, reply or see analytics. Metricool's approval system and user roles start on Advanced, at $53 a month billed yearly. See collaboration

For developers

Metricool has an MCP server and an API too. Here is how they compare.

Metricool's MCP server works on every plan, Free included, and can create and edit scheduled posts. Its REST API needs Advanced or Custom, and Metricool documents no SDKs or webhooks. OmniSocials includes the REST API, the MCP server, SDKs, a CLI and webhooks in every seat, also during the trial.

schedule.tsPOST /v1/posts

1import { OmniSocials } from '@omnisocials/sdk';
2
3const client = new OmniSocials(); // reads OMNISOCIALS_API_KEY
4
5await client.posts.create({
6  content: 'Our spring drop is live',
7  channels: ['instagram', 'x', 'bluesky'],
8  scheduled_at: '2026-11-03T09:00:00Z',
9});

Developer access: OmniSocials compared with Metricool
	OmniSocials	Metricool
REST API	api.omnisocials.com/v1	Advanced and Custom plans only
MCP server	mcp.omnisocials.com56 tools	ai.metricool.com/mcpevery plan
SDKs	8 languages@omnisocials/sdk	None documented
CLI	56 commandsagent skill	None
Webhooks	5 eventsHMAC signed	None documented

Metricool column checked on October 18, 2026.

Explore the API Read the docs

Other Metricool alternatives

OmniSocials is not the only option. These five come up most when people look for a Metricool alternative. Each price is the vendor's cheapest paid plan, checked on its own pricing page.

Buffer
Best for simple queues on a budget
Free for 3 channels. Essentials from $6 per channel a month ($5 billed yearly). (checked Oct 18, 2026)
The catch: You pay per channel and Essentials has one user, so 10 channels cost $60 a month billed monthly.
OmniSocials vs Buffer
Iconosquare
Best for analytics and competitor benchmarking
Free for 2 profiles. Starter $13 a month ($10 billed yearly) for 3 profiles. (checked Oct 18, 2026)
The catch: Starter has one user and no X, and approvals start on Scale at $79 a month billed yearly.
OmniSocials vs Iconosquare
SocialPilot
Best for agencies that manage many client accounts
Essentials $30 a month ($25.50 billed yearly) for 7 social accounts. (checked Oct 18, 2026)
The catch: Essentials has no analytics, inbox or approvals, and the API is Enterprise only.
OmniSocials vs SocialPilot
Zoho Social
Best for teams that already use Zoho CRM or Zoho Desk
Free for 1 brand without scheduling. Standard $15 a month ($10 billed yearly) for 1 brand. (checked Oct 18, 2026)
The catch: Standard takes no extra brands or users, and the inbox and approvals need Premium at $40 a month billed yearly.
OmniSocials vs Zoho Social
Hootsuite
Best for large teams that need social listening
Standard $99 per user a month, billed yearly. (checked Oct 18, 2026)
The catch: Every user is $99 a month, and Standard covers 10 social accounts.
OmniSocials vs Hootsuite

How to switch from Metricool

Connect your accounts
Make a workspace for each brand and connect each account through the platform's own sign-in. Every feature is open for 14 days.
Rebuild your queue
There is no import from Metricool. Paste your upcoming posts into the composer, or give the list to your AI agent and let it schedule the week.
Cancel Metricool when you are live
Keep both running until your scheduled posts are in OmniSocials, then cancel Metricool before its next renewal date. Metricool then moves your account to its free plan.

Frequently asked questions

Is OmniSocials a good alternative to Metricool?

Yes, if you want X without an add-on, or teammates and approvals without moving up to Advanced. OmniSocials schedules to 12 platforms, X, Mastodon and Telegram included, and every seat has the inbox, approvals, an MCP server and a REST API.

Metricool is the better fit if analytics, competitor tracking and ads reporting matter most, or if you manage several brands on your own, where its Starter plan costs less.

What are the best alternatives to Metricool?

It depends on why you are leaving. OmniSocials if you want X, approvals and an API in every seat. Buffer for a free plan and simple queues. Iconosquare for deeper analytics and benchmarks. SocialPilot for agencies on a budget. Zoho Social if you already use Zoho's CRM. Hootsuite for large teams that need social listening.

Is Metricool free?

Partly. Metricool's free plan has 1 brand, 20 posts a month, 30 days of analytics and 5 competitors, without LinkedIn or X. Paid plans start at $20 a month billed yearly, or $25 billed monthly (metricool.com/pricing, October 18, 2026).

OmniSocials has no free plan. It starts with a 14-day trial, then costs $10 per seat a month billed yearly.

How much does Metricool cost?

Billed yearly: Starter $20 a month for up to 5 brands or $36 for up to 10, and Advanced $53 for up to 15 brands, $85 for 25 or $159 for 50. Billed monthly: $25 and $45, then $67, $107 and $210. X costs $10 a month per connected account on top. Custom plans are priced by sales (checked October 18, 2026).

Can I add team members on Metricool's Starter plan?

No. Metricool's help center says Free and Starter include a single access and do not allow adding users. User management, roles and post approvals need Advanced, from $53 a month billed yearly, which then allows unlimited team members.

On OmniSocials each teammate or client is a seat at $10 a month billed yearly, with approvals and roles in every seat.

Does Metricool support X (Twitter)?

Yes, as a paid add-on: $10 a month, or $120 a year, for each connected X account, on Starter and higher. The free plan has no X. OmniSocials includes X in every seat; X posts that contain a link use pass-through credits, because X charges for them.

Does Metricool have an API?

Yes. Metricool's MCP server works on every plan, Free included, and lets an AI client read analytics and create or edit scheduled posts. Its REST API is available on Advanced and Custom only (checked October 18, 2026).

OmniSocials has a REST API at api.omnisocials.com, an MCP server with 56 tools, SDKs in 8 languages, a CLI and 5 webhook events, in every seat and during the trial.

Which is better, Metricool or Buffer?

It depends on what you need most. Buffer prices per channel, from $5 a month per channel billed yearly, has a free plan for 3 channels and includes X. Metricool prices by brands, adds deeper analytics, competitor and ads reports, and charges $10 a month for each X account. OmniSocials prices per brand and person, includes X, and adds an MCP server and a REST API to every seat.

Metricool or Iconosquare for analytics?

Both lead with analytics. Metricool has a free plan, ads reports for Meta, Google and TikTok Ads, unlimited history on paid plans and up to 100 competitors, priced by brands. Iconosquare prices by profiles, from $10 a month billed yearly, with industry benchmarks, competitor and hashtag tracking and 2 years of history on its Scale plan.

OmniSocials reports on the posts you send through it, with PDF reports, and has no competitor or ads analytics.

Can I move my scheduled posts from Metricool to OmniSocials?

There is no automatic import from Metricool. Connect your accounts, then paste your upcoming posts into the composer or give the list to your AI agent, which schedules them through the MCP server. Keep Metricool until your queue is live in OmniSocials, then cancel it before the renewal date.

How much does OmniSocials cost?

One plan with every feature: $10 per seat a month billed yearly, or $12 billed monthly. Each workspace (one brand) and each teammate or client is a seat. Every account starts with a 14-day free trial; a credit card is required and the first charge comes when the trial ends.

Try OmniSocials for 14 days

Connect your accounts, schedule your first week and bring your AI agent. The first charge comes when the trial ends.

Start Free Trial See pricing