Instagram character limits for every text field

Captions take 2,200 characters, but the feed folds them after about the first 125. Bios take 150. Paste a caption below to count it and see where it folds.

Checked on against 10 sources.

Count a caption and see where the feed folds it

Type or paste. It stays in your browser.
Characters292 / 2,200
Hashtags2 / 5
Mentions0 / 20
omnisocials

omnisocials The first line is your hook. Instagram shows about the first 125 characters, then folds the rest behind "more". Everything a...

The feed shows about 125 characters before "more".
The short answer

Captions: 2,200 characters. Bios: 150. Hashtags: 5.

An Instagram caption can hold 2,200 characters, hashtags and line breaks included, on posts, carousels and Reels alike. The feed folds it behind "more" after about 125 characters; Instagram does not publish the exact cut, and it moves with the device and your line breaks, so put the hook first.

Your bio takes 150 characters and up to 5 links. Since December 2025 a post or Reel takes up to 5 hashtags, down from 30, and a caption can tag up to 20 accounts.

Caption
2,200
About 125 show before "more"
Bio
150
Plus up to 5 links
Hashtags
5
Per post or Reel, since Dec 2025
Every limit

Every Instagram text limit in one table. With where each number comes from.

Instagram character and count limits for captions, bio, username, comments, DMs, alt text, Notes, hashtags and mentions, October 2026
FieldLimitSource
Caption (post, carousel, Reel)2,200 charactersMeta's publishing reference
Caption shown before "more"About 125 charactersNot published; varies by device
Hashtags per post or Reel5Instagram Help Center, since Dec 2025
Accounts tagged in a caption20Meta's publishing reference
Bio150 charactersInstagram Help Center
Links in bio5Instagram Help Center
Username30 charactersWidely documented; letters, numbers, periods, underscores
Name fieldNot published30 and 64 both circulate
CommentNot published; 5 @mentionsInstagram Help Center
Story mentions20 per photo or videoInstagram Help Center
Note60 charactersInstagram Help Center
Alt text1,000 characters via the APIMeta's publishing reference; the app publishes no limit
Direct messageNot published in the appMeta's Messaging API: 1,000 bytes
Checked on October 17, 2026. "Not published" means Instagram states no number; we leave out the guesses other guides repeat.
What changed

What changed for captions. Fewer hashtags, more search.

  1. Dec 2025

    Hashtags cut from 30 to 5

    Instagram now allows up to 5 hashtags in a post or Reel. They still count toward the 2,200 characters. Source

  2. Jul 2025

    Captions can show up on Google

    Public posts and Reels from professional accounts can be indexed by search engines, so clear keywords in a caption help people find it outside Instagram too. Source

Tips

Write captions that get read. The fold decides.

  1. Put the hook in the first line

    The feed shows about 125 characters. Say the point there; the rest is for people who tap "more".

  2. Use keywords people search

    Instagram Search reads captions, and public professional posts can reach Google. Name the topic in plain words.

  3. Keep hashtags to 5

    More than 5 is no longer allowed on posts and Reels. Pick specific ones and put them in the caption.

  4. Use line breaks for long captions

    Short paragraphs read better past the fold. The counter's copy button keeps blank lines with an invisible character.

  5. Bio: who, what, why follow

    150 characters is about two short lines. Say who you are and what people get, and use the 5 links for the rest.

  6. Write alt text for images

    Alt text describes a photo for screen readers. Through the API it takes up to 1,000 characters on images and carousel images.

Sources

How we built this guide. Checked on October 17, 2026.

Each limit comes from Instagram's Help Center or Meta's developer reference, read on October 17, 2026. Where Instagram publishes no number, the table says "Not published" instead of repeating a figure from another guide. The 125-character fold is the commonly quoted cut, not an official one.

  1. Meta for Developers: IG User Media reference (content publishing specs)Read Oct 2026
  2. Instagram Help Center: Use hashtags on InstagramRead Oct 2026
  3. Instagram Help Center: Add a bio to your Instagram profileRead Oct 2026
  4. Instagram Help Center: Add a website to your Instagram profileRead Oct 2026
  5. Instagram Help Center: Why there's an error when you try to add a commentRead Oct 2026
  6. Instagram Help Center: Mention someone in your Instagram storyRead Oct 2026
  7. Instagram Help Center: Share a note with others on InstagramRead Oct 2026
  8. Meta for Developers: Instagram Messaging APIRead Oct 2026
  9. @creators on Threads: Starting today, Instagram will allow up to 5 hashtags in a reel or postDec 18, 2025
  10. Instagram Help Center: Why search engines might index public Instagram photos and videosRead Oct 2026
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