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Native replies sync, and a work queue for your inbox

  • 4 new

Replies you send from the Instagram app or Messenger now show up in the Social Inbox and count as answered. Plus: the post next to every comment, hide and delete through the API and your AI assistant, and a next-unanswered workflow.

New

  • Replies from the native apps now sync to the inbox - answer a DM from the Instagram app or Messenger, or reply to a comment on Instagram or Facebook itself, and the reply shows up in the Social Inbox thread as your message. The customer's message counts as answered, so nobody on the team replies twice. Facebook Pages connected before today need a one-time reconnect under Settings -> Organisation -> Workspaces to pick up Messenger replies; Instagram works without a reconnect.
  • The post next to every comment - comment and mention conversations now carry the post they belong to in the API, MCP, and SDKs: caption, image, a link to the post, and the media type. Your AI assistant sees the picture and the caption before it drafts a reply, so "what size is this?" gets a real answer.
  • Hide and delete comments through the API and your AI assistant - the Hide and Delete buttons from the inbox are now in the public API (POST /inbox/messages/{id}/hide and DELETE /inbox/messages/{id}) and as tools in ChatGPT, Claude, and any other MCP client (hide_inbox_comment, delete_inbox_comment). Hide covers Instagram, Facebook, TikTok, YouTube, and Threads comments; delete covers Instagram, Facebook, and TikTok. YouTube does not allow tools to delete other people's comments, so hide is the option there. Deleting also removes the replies under the comment.
  • A "next unanswered" work queue - GET /inbox/next (in ChatGPT and Claude: get_next_unanswered) hands you the one item that has waited longest for an answer, together with the whole thread and the post it is on. Reply with include_next and the next one comes back in the same response, so an assistant can work through the inbox in a loop: "answer my unanswered comments" now does exactly that. Marking a conversation read skips it for good, hidden comments drop out automatically, and GET /inbox/conversations?unanswered=true lists everything still waiting. Details in the inbox docs.

Coming next

What the team is building now. The roadmap has the full list, and how to ask for a feature.

See the roadmap
In progress

Comment to DM for Facebook Pages

The Instagram automation, for your Facebook Page: someone comments your keyword under a post of the Page and gets your link, offer or guide in Messenger, once per person, with an optional public reply under the comment.

In progress

OmniSocials Ads

Create and manage ad campaigns across every connected platform from one place, right alongside your organic posts.

In progress

Embed OmniSocials in your own product

Build social media posting, and soon ads, into your own software for your own users. They connect their social accounts inside your product, you publish and read results through the API, and OmniSocials stays behind the scenes.

See what we are building
In progress

Analytics for posts made outside OmniSocials

See performance for every post on your connected accounts, including ones you publish directly on a platform, right alongside the posts you send through OmniSocials.