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Comment to DM for Instagram is live

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A roadmap update: comment to DM for Instagram is live for every workspace with an Instagram account connected.

Someone comments GUIDE under a post, gets a public reply and the guide in a DM, and the automation counts one more DM sent

Ask people to comment a keyword under your post or reel, for example GUIDE. Each person who does gets your message as a private DM, with your link, offer or guide. The DM arrives a few seconds after the comment, and each person gets it once.

You can also answer in public under the comment ("Sent you a DM! 📩"). Add a few variations and OmniSocials rotates them, so your replies do not all look the same.

Three ways to start the DM

One automation can listen to all three at the same time:

  • A comment with the keyword: on one post, on the next post you publish, or on every post of the account. A post you published outside OmniSocials works too.
  • A DM with the keyword.
  • A reply to your story with the keyword.

The keyword matches as a whole word by default, in capitals or not, so "guide", "GUIDE" and "the guide please" all count.

Set it up in a minute

Open Automations, choose New automation and then Send a lead magnet. Pick the trigger, type the keyword, write the DM and turn it on. The phone next to the steps shows what people will see, and the bottom of the editor tells you what is still missing.

You can also turn on comment to DM in the Instagram options when you create a post. The automation starts the moment the post is live.

Every automation has an activity page: each person who matched, what they wrote, and what happened. DM sent, skipped with the reason, or failed with Instagram's message. You can also stop an automation after a number of DMs or on a date.

Or ask your AI assistant

With the OmniSocials connector in Claude or ChatGPT, ask for it in plain words: "Send everyone who comments GUIDE on my last reel the link to my guide". The assistant sets up the automation after you confirm. Developers use the new /automations endpoints of the API, with the Automations switch on when they create the API key.

Instagram's rules

Instagram allows one private reply per comment, within 7 days of the comment. A second message is possible only after the person answers you. OmniSocials sends up to 180 DMs an hour per workspace.

What's next on the roadmap

Coming soon

  • OmniSocials Ads - create and manage ad campaigns across your connected platforms, next to your organic posts.
  • Embed OmniSocials in your own product - build social media posting into your own software for your own users, with OmniSocials behind the scenes.
  • Analytics for posts made outside OmniSocials - the numbers of every post on your connected accounts, also the ones you publish directly on a platform.
  • New integrations - Telegram, Discord, Tumblr, WordPress, Whop, Slack, and X Articles.

Is there something you want us to build? Send an email to support@omnisocials.com.

Coming next

What the team is building now. The roadmap has the full list, and how to ask for a feature.

See the roadmap
In progress

Comment to DM for Facebook Pages

The Instagram automation, for your Facebook Page: someone comments your keyword under a post of the Page and gets your link, offer or guide in Messenger, once per person, with an optional public reply under the comment.

In progress

OmniSocials Ads

Create and manage ad campaigns across every connected platform from one place, right alongside your organic posts.

In progress

Embed OmniSocials in your own product

Build social media posting, and soon ads, into your own software for your own users. They connect their social accounts inside your product, you publish and read results through the API, and OmniSocials stays behind the scenes.

See what we are building
In progress

Analytics for posts made outside OmniSocials

See performance for every post on your connected accounts, including ones you publish directly on a platform, right alongside the posts you send through OmniSocials.