X (Twitter) in 2026?Measured averages sit at 1 to 3 posts a day, and Buffer says to post daily. X publishes no number, but its ranking code scores down each extra post from one author in a feed, so spread them out.
Checked on against 9 sources.
X publishes no posting frequency. The measured averages sit at 1 to 3 posts a day: 12 a week in Metricool's study of 2.1 million posts, 2 a day in Sprout Social's benchmarks and 18.1 a week for businesses in Hootsuite's data. Buffer's advice is to post daily, or several times a day if you have the time.
X's own code adds two rules of thumb. Its For You ranking scores down each post after an author's first in someone's feed, so spread posts across the day. And it filters out posts older than 48 hours. Unverified accounts can post up to 50 original posts and 200 replies a day.
X added the weights its For You feed uses to score predicted likes, replies and other actions to its open-source code. Source
X's limits page now caps unverified accounts at 50 original posts and 200 replies a day. The old page listed only 2,400 updates a day. Source
X began charging API apps $0.20 for each post with a link, against $0.015 for a plain post. The same week, Nikita Bier said: "Link clicks are higher than they've ever been." Source
Replies through X's self-serve API are only allowed when the original post's author has summoned the replying account. Source
X open-sourced its For You ranking. Each post after an author's first in a feed is multiplied by a decaying factor, so bursts of posts compete with each other. Source
Start with one post each weekday morning. Add a second post when the first feels easy.
X's code scores each extra post from you in a feed lower. Two posts hours apart beat two posts minutes apart.
Nikita Bier's advice for link posts: "the post should stand alone as great content so write a solid caption."
Unverified accounts get 200 replies a day on top of 50 original posts. Replies are where conversations start.
Write a week of posts in one sitting and schedule them into the morning windows. Gaps are easier to see on a calendar.
Posts leave For You after 48 hours, so compare impressions per post week by week, not day by day.
InstagramHow often to post on Instagram
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FacebookHow often to post on Facebook
LinkedInHow often to post on LinkedIn
YouTubeHow often to post on YouTubeX (Twitter)How often to post on X (Twitter)This page
PinterestHow often to post on Pinterest
ThreadsHow often to post on Threads
BlueskyHow often to post on BlueskyX publishes no posting frequency, so the numbers come from studies: advice from Buffer, Hootsuite and OpenTweet, and observed averages from Sprout Social, Metricool, Socialinsider and Hootsuite. X's own Help Center gives the daily limits, its open-source For You code shows how repeat posts are scored, and its developer docs give the API rules. Where no source gives a number (threads, replies), the page says so instead of guessing.
