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The best time to post on Facebook, day by day

Weekday mornings from 9 AM to noon, and 6 to 9 PM from Monday to Thursday, in your audience's local time. That is where 5 studies from 2025 and 2026 agree most. Wednesday is the strongest day, Sunday the weakest.

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Checked on against 6 sources.

Where 5 studies agree, by day and time of day

Where 5 studies agreeYour audience's local time. A higher score means more studies name that slot.
Strongest slot: Tuesday, 6-9 PM.
Strongest slot
Tuesday, 6-9 PM
Best day
Wednesday
Weakest day
Sunday
The short answer

Post on weekday mornings, or 6 to 9 PM Monday to Thursday.

Five engagement studies from late 2025 and 2026 split into two camps. Buffer and Hootsuite find Facebook mornings strongest (Buffer's best slot is Thursday 9 AM), while Sprout Social finds weekday afternoons into the evening strongest. Put together, weekday mornings from 9 AM to noon and evenings from 6 to 9 PM, Monday to Thursday, get the most votes. Overnight, about midnight to 6 AM, gets the fewest.

Weekends are weak in most studies: Sprout calls Sunday the worst day to post, and Buffer names Saturday. Facebook gives no clock time of its own, so check your Page's insights for when your followers are online.

Best days
Wednesday, Tuesday
Monday to Thursday all score well
Best time
9 AM to 12 PM
Weekdays, plus 6 to 9 PM Mon to Thu
Worst time
12 to 6 AM
Sunday is the weakest day
By day

The best time to post on Facebook, every day of the week. In your audience's local time.

Best and runner-up posting windows on Facebook for each day of the week, local time, with how strongly the studies agree
DayBest windowRunner-upHow much the studies agree
Monday9 AM-12 PM6-9 PMStrongly: SocialPilot and RecurPost for mornings, Buffer and SocialPilot for evenings
Tuesday6-9 PM9 AM-12 PMStrongly: Sprout Social, Buffer and SocialPilot for the evening
Wednesday6 AM-3 PM6-9 PMStrongly: the best day overall, named by every study
Thursday9 AM-12 PM6-9 PMStrongly: Buffer's best slot is Thursday 9 AM
Friday6-9 AM9 AM-3 PMModerately: mornings, by Buffer, Hootsuite and SocialPilot
Saturday6-9 AM9 AM-12 PMWeakly: Buffer's weakest day
Sunday6-9 AM9 AM-12 PMWeakly: Sprout Social's worst day
Windows compiled from Sprout Social, Buffer, Hootsuite, SocialPilot and RecurPost, published November 2025 to August 2026. See the sources below.
The studies

What each study found. Mornings or afternoons, depending on who you ask.

Best and worst Facebook posting times in five 2025 and 2026 studies, with sample sizes
StudySampleBest timesBest daysAvoid
Sprout Social, Mar 20262B engagements, 307K profilesMon 12-1 PM, Tue and Wed 12-8 PM, Thu 12-2 PM and 8 PMMon to ThuWeekends, 4-7 AM
Buffer, Feb 202614M+ postsThu 9 AM; weekday mornings 6-11 AMWed, Thu, Tue12-5 PM, Saturday
Hootsuite, Nov 20251M+ posts5-8 AM most days; Mon 5 PMNot rankedAfter 10 PM
SocialPilot, early 202650,000+ accountsWeekdays 9 AM-3 PM, weekends 10 AM-6 PMMon to FriSunday
RecurPost, Aug 20262M+ posts9 AM-1 PM Tue to Thu; Sun 12-2 PMWed, Thu11 PM-5 AM
Sprout Social's sample covers six networks; SocialPilot's general times are not tied to a time zone; RecurPost does not publish its engagement measure.
What changed

What changed on Facebook. Video and links work differently now.

  1. 2026

    Monthly link limits for some Pages

    Facebook can limit a Page to links in 2 organic posts or comments a month; Meta One Advanced, Expert and Max plans raise it to 8, 20 or unlimited. It may not apply to every Page. Source

  2. Jun 2025

    Every video is a reel

    Facebook renamed the Videos tab to Reels, and all new videos are shared as reels, of any length or orientation. Source

Tips

Find your own best time. The map is a start, your Page decides.

  1. Check when your followers are online

    Your Page's insights show when your audience is on Facebook. Plan around that before any general study.

  2. Plan in your audience's time zone

    Every study here uses local time. If most followers live in another zone, schedule in theirs.

  3. Test mornings against evenings

    The studies split between the two. Post similar content at 9 AM and 7 PM for two to three weeks and compare reach.

  4. Skip the weekend for key posts

    Sprout Social calls Sunday the worst day and Buffer names Saturday. Save launches for midweek.

  5. Schedule ahead

    Facebook's own scheduler takes posts 20 minutes to 29 days ahead. A scheduler lets the 7 PM post go out without you.

  6. Save links for your best slot

    If your Page has the 2-links-a-month limit, put those posts in the slots your audience uses most.

Best time to postClaudeChatGPTOpenClawHermes AgentGrokMusedotsMCP

OmniSocials learns your own best time to post, and suggests it when you schedule.

Read More
  • Your Best Times
  • Day-by-Hour Heatmap
  • Schedule Ahead
  • Best Times via MCP
  • Claude & ChatGPT
  • and more
Other platforms

The same guide for every network. Each one has its own rules.

Sources

How we built this guide. Checked on October 17, 2026.

We read the Facebook timing studies from Sprout Social, Buffer, Hootsuite, SocialPilot and RecurPost, published between November 2025 and August 2026. Together they cover about 18 million posts plus Sprout Social's 2 billion engagements. Each study gets one vote per day and three-hour block: plus one when it names the block as a best time, minus one when it says to avoid it. The votes are scaled from 0 to 100, so the map shows where the studies agree, not an engagement rate.

  1. Sprout Social: Best times to post on FacebookMar 2026About 2 billion engagements across 307,000 profiles on six networks, Nov 2025 to Feb 2026.
  2. Buffer: Best time to post on Facebook: new data from 14M postsFeb 2026More than 14 million posts, median engagement.
  3. Hootsuite: The best time to post on FacebookNov 2025Over 1 million posts, localized across 118 countries.
  4. SocialPilot: Best time to post on FacebookEarly 202650,000+ accounts, about 700,000 posts.
  5. RecurPost: Best time to post on FacebookAug 2026More than 2 million posts, audience local time.
  6. Facebook Help Center: Schedule a post on your Facebook PageRead Oct 2026
Something out of date? Tell us.

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