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How long can Facebook videos and Reels be?

Since June 2025 every Facebook video is a reel, and Facebook sets no minimum or maximum length. Through Meta's Reels API a reel takes 3 to 90 seconds. Live runs up to 8 hours.

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Checked on against 5 sources.

Drag to your video's length and see where it fits

Drag to see which formats take it.
0:45
Reel (app)
Fits
Reels API
Fits
Video (OmniSocials)
Fits
Story (scheduled)
Fits
Live
Fits
1s15s1m3m15m1h4h12h
AllowedLength most studies point to
The short answer

No length limit in the app. 3 to 90 seconds through the Reels API.

In June 2025 Facebook renamed the Videos tab to Reels and began sharing every new video as a reel. Meta's Business Help Center says reels can be any length or orientation: "There is no minimum or maximum length requirement."

Tools that publish through Meta's Reels API work to tighter rules: 3 to 90 seconds, vertical 9:16, and no more than 30 reels a day. Page Stories take videos of up to 60 seconds through the API, and a Live stream runs up to 8 hours.

Reels in the app
No limit
Since June 2025
Reels API
3 to 90 sec
30 per Page a day
Live
8 hours
12 for select partners
Every format

Every Facebook video length in one table. In the app and through Meta's APIs.

Maximum and minimum video lengths for Facebook reels, Stories and Live, in the app and through Meta's APIs, October 2026
FormatLongestShortestNotes
Reel or video (app)No limitNo limitEvery video is a reel since June 2025
Reel (Reels API)90 seconds3 seconds9:16, 1080 × 1920; 30 per 24 hours
Story (Page Stories API)60 secondsNot statedVisible for 24 hours
Live8 hoursNone12 hours for select partners; 1080p
From Meta's Business Help Center, Facebook's Help Center and Meta for Developers, read on October 17, 2026.
Scheduled reels

What a reel sent through Meta's API must fit. Meta's Reels API.

Video requirements of Meta's Reels API for Facebook Pages
SpecRequirement
Length3 to 90 seconds
Aspect ratio9:16 (between 16:9 and 9:16 accepted)
Resolution1080 × 1920 recommended; at least 540 × 960
Frame rate24 to 60 fps
File typeMP4 recommended
Daily limit30 reels per Page in 24 hours
Meta's Video API also publishes Page videos and states no maximum length. OmniSocials takes Facebook videos of up to 4 hours.
What changed

What changed for Facebook video. One format for everything.

  1. Jun 2025

    Every video is a reel

    The Videos tab became the Reels tab. All new videos are shared as reels, with no minimum or maximum length. Source

Tips

Pick the right length. The format no longer decides it.

  1. Let the content set the length

    Facebook sets no length limit on reels. Make it as long as the story needs and no longer.

  2. Shoot vertical

    Every video is a reel now. 1080 × 1920 fills the screen, and the Reels API needs at least 540 × 960.

  3. Mind the 90-second API limit

    Tools that use Meta's Reels API stop at 90 seconds. Longer videos go through the Video API instead.

  4. Keep Stories under a minute

    Page Stories take videos of up to 60 seconds through the API, and they disappear after 24 hours.

  5. Split very long streams

    Live stops at 8 hours. For longer events, plan two or more streams.

  6. Spread reels across the day

    A Page can publish 30 reels a day through the API. Most Pages need far fewer, spaced out.

Other platforms

The same guide for every network. Each one has its own rules.

Sources

How we built this guide. Checked on October 17, 2026.

The limits come from Meta's Business Help Center, Facebook's Help Center and Meta for Developers, read on October 17, 2026. Facebook gives no ideal length, and we found no 2026 study with a published method, so the page gives none.

  1. Meta Business Help Center: About Facebook ReelsRead Oct 2026"There is no minimum or maximum length requirement."
  2. Meta for Developers: Reels publishingRead Oct 20263 to 90 seconds; 30 reels per 24 hours.
  3. Meta for Developers: Page Stories APIRead Oct 2026A video story cannot exceed 60 seconds.
  4. Facebook Help Center: Time limit and guidelines for live streaming on FacebookRead Oct 20268 hours; select partners up to 12.
  5. Meta for Developers: Video API publishingRead Oct 2026
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