How long can a Pinterest video be?

Video Pins run 4 seconds to 5 minutes, per Pinterest's Pin specs. Video ads can run up to 15 minutes.

What is the minimum length for a Pinterest video?

4 seconds, for both video Pins and video ads. Videos inside showcase and quiz ads can be 3 seconds.

Can I post a 10-minute video on Pinterest?

Not as an organic video Pin: Pinterest's specs stop at 5 minutes. As a standard or max-width video ad, yes, up to 15 minutes.

What is the best length for a Pinterest video?

Pinterest recommends 6 to 15 seconds for video ads and publishes no ideal length for organic video Pins. No study we found measures one.

What video formats does Pinterest accept?

MP4 and M4V on the web, plus MOV in the mobile app, encoded as H.264 or H.265. Through the API, MP4, MOV and M4V uploads work.

What aspect ratio should a Pinterest video be?

9:16 at 1080 × 1920 for full-screen video. Pinterest also accepts 1:2, 2:3, 3:4, 4:5 and 1:1.

How big can a Pinterest video file be?

Video ads can be up to 2 GB. Pinterest's Pin specs list no file size for organic video Pins.

Do video Pins do better than image Pins?

Not in Tailwind's data: nearly 9 in 10 of the most viral Pins were image Pins and 8% were videos. Videos between 2:3 and 1:2 showed stronger engagement than other shapes.

Can OmniSocials schedule Pinterest video Pins?

Yes. Add a cover image or pick a frame, and OmniSocials converts the video to H.264 when Pinterest cannot take the file as it is. Without a cover, it uses the frame at 1 second.

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How long can Pinterest video Pins be?

Video Pins run 4 seconds to 5 minutes, the same 5 minutes the Pin camera records. Video ads stretch to 15 minutes. Drag to your length below to see which formats take it.

Start Free Trial Read the short answer

Checked on October 17, 2026 against 7 sources.

Your video's lengthDrag to see which formats take it.

0:30

Video Pin

Fits

Video Pin (scheduled)

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Video ad

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Showcase or quiz ad

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1s15s1m3m15m1h4h

AllowedLength most studies point to

The short answer

Video Pins: 4 seconds to 5 minutes. Video ads: up to 15 minutes.

Pinterest's Pin specs put organic video Pins at a minimum of 4 seconds and a maximum of 5 minutes, and the Pin camera records up to 5 minutes. Pinterest recommends 9:16 at 1080 × 1920 for full-screen video, encoded as H.264 or H.265.

Video ads are different: standard and max-width video ads run 4 seconds to 15 minutes, with 6 to 15 seconds recommended. Schedulers publish through Pinterest's API, which publishes no separate length, so plan scheduled video Pins for the 5-minute limit.

Video Pin: 5 min; 4 seconds minimum
Video ad: 15 min; 6 to 15 seconds recommended
Shortest: 4 sec; For video Pins and video ads

Every format

Every Pinterest video length in one table. Organic Pins and ads.

Maximum and minimum video lengths for Pinterest video Pins, video ads, idea ads and showcase ads, October 2026
Format	Longest	Shortest	Notes
Video Pin	5 minutes	4 seconds	MP4 or M4V on the web, MOV too in the app; H.264 or H.265
Video Pin via the API	Not published	Not published	Upload MP4, MOV or M4V, then add a cover image or frame
Recorded with the Pin camera	5 minutes	Not published	Several clips can make one Pin
Standard video ad	15 minutes	4 seconds	Up to 2 GB; 6 to 15 seconds recommended
Max-width video ad	15 minutes	4 seconds	Up to 2 GB; no taller than 1:1
Idea ad	5 minutes	Not published	9:16 at 1080 × 1920 recommended
Showcase and quiz ad video	60 seconds	3 seconds	Inside the ad's cards

From Pinterest's Help Center Pin specs, its ad specs and its developer docs, read on October 17, 2026.

The data

How video Pins do. One vendor study of about 1.2 million Pins.

Findings on video Pins from Tailwind's 2025 Benchmark Study of about 1.2 million organic Pins
Finding	Number
Most viral Pins that were image Pins	Nearly 9 in 10
Most viral Pins that were video Pins	8%
Most viral Pins that were collages	2%
Most common video shape	2:3 or shorter
Video shape with stronger engagement	Between 2:3 and 1:2

Tailwind, December 2024: about 1.2 million organic Pins from 17,000+ accounts. Vendor data; the study does not measure video length, and Pinterest publishes no ideal length for organic video.

Tips

Pick the right length. Short enough to fit, long enough to show the idea.

Keep video Pins under 5 minutes
That is Pinterest's limit for organic video Pins. Cut a longer video into parts, each with its own fresh Pin.
Shoot 9:16 at 1080 × 1920
Pinterest recommends it for full-screen video. 2:3, 3:4, 4:5, 1:1 and 1:2 are also accepted.
Keep text in the safe zone
On a 1080 × 1920 video, keep text 270 px from the top and 790 px from the bottom, Pinterest's safe zone, so it stays readable on any device.
Pick the cover yourself
A video Pin needs a cover image or a frame. Choose a frame that reads as a still image in the feed.
Ads: aim for 6 to 15 seconds
Pinterest allows video ads up to 15 minutes but recommends 6 to 15 seconds.
Export H.264 or H.265
Pinterest asks for one of these encodings. OmniSocials converts a video to H.264 when Pinterest cannot take the file as it is.

Video Pins

Schedule video Pins with a cover, converted to a format Pinterest takes.

Video Pins
Cover Frames
H.264 Conversion

Pin Analytics
Claude & ChatGPT
and more

Other platforms

The same guide for every network. Each one has its own rules.

InstagramInstagram video lengths
TikTokTikTok video lengths
FacebookFacebook video lengths
LinkedInLinkedIn video lengths
YouTubeYouTube video lengths
X (Twitter)X (Twitter) video lengths
PinterestPinterest video lengthsThis page
ThreadsThreads video lengths
BlueskyBluesky video lengths
TelegramTelegram video lengths

Sources

How we built this guide. Checked on October 17, 2026.

The limits come from Pinterest's Help Center Pin specs, its ad specs and its developer docs, read on October 17, 2026. Pinterest's API docs publish no separate length for video Pins, so the page says so instead of guessing. Pinterest publishes no ideal length for organic video and no study we found measures one, so the ruler shows no recommended band; the format data is Tailwind's vendor study.

Pinterest Help Center: Review Pin specsRead Oct 2026
Pinterest Help Center: Design a PinRead Oct 2026
Pinterest Help Center: Create a Pin from an image or videoRead Oct 2026
Pinterest Business Help: Review ad specsRead Oct 2026
Pinterest Developers: Create boards and Pins (creating video Pins)Read Oct 2026
Pinterest on GitHub: Pinterest API v5.15.0 release notesJun 11, 2025Adds a cover frame time for video Pins.
Tailwind: 2025 Pinterest benchmark report, part 2Dec 2024About 1.2 million organic Pins from 17,000+ accounts.

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Asked Questions

Robert LigthartFounder of OmniSocials

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Last updated: October 18, 2026

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How long can a Pinterest video be?

What is the minimum length for a Pinterest video?

Can I post a 10-minute video on Pinterest?

What is the best length for a Pinterest video?

What video formats does Pinterest accept?

What aspect ratio should a Pinterest video be?

How big can a Pinterest video file be?

Do video Pins do better than image Pins?

Can OmniSocials schedule Pinterest video Pins?

Video Pins: 4 seconds to 5 minutes. Video ads: up to 15 minutes.

Every Pinterest video length in one table. Organic Pins and ads.

How video Pins do. One vendor study of about 1.2 million Pins.

Pick the right length. Short enough to fit, long enough to show the idea.

Keep video Pins under 5 minutes

Shoot 9:16 at 1080 × 1920

Keep text in the safe zone

Pick the cover yourself

Ads: aim for 6 to 15 seconds

Export H.264 or H.265

Schedule video Pins with a cover, converted to a format Pinterest takes.

The same guide for every network. Each one has its own rules.

How we built this guide. Checked on October 17, 2026.

Learn more. More guides for Pinterest.

Frequently
Asked Questions